Monday, April 18, 2005

Springer and the Bull

The following was in an e-mail press release today. Draw your own conclusions about the Springer-Bull Riders connection.

Fans of "The Jerry Springer Show" Get Opportunity To Co-Host Hit Talk Show
Auditions To Be Held Throughout U.S. and at Professional Bull RidersĀ® Events


Universal City, CA., April 18, 2005 -NBC Universal Domestic Television Distribution's "The Jerry Springer Show" and Professional Bull RidersĀ® (PBR) are teaming up to launch the "Be Jerry For A Day" national contest, a seven month search that will award one lucky contestant the opportunity to co-host the hit talk show, it was announced today by Betsy Bergman, Vice President, Marketing, NBC Universal Domestic Television Distribution.

"Be Jerry For A Day" launches Saturday, April 30, with the Professional Bull Rider's New York event, the Nassau Open, a part of the Built Ford Tough Series (BFTS) presented by Wrangler at Nassau Coliseum in Uniondale. Over the next seven months at select PBR events and at several other local affiliate events nationwide, fans and viewers of "The Jerry Springer Show" will have an opportunity to audition on camera to co-host an episode with Jerry Springer by writing and singing a verse to a song or reciting a "Final Thought" (as Jerry does at the end of each episode) using "Springeresque" themes.

'"Be Jerry For A Day" will allow millions of viewers of our hit show the opportunity to take their best shot at co-hosting a national talk show," says Bergman. "We are thrilled to be working with PBR on this contest, which will be supported by a multi-faceted marketing campaign that brings together many partner stations, live events, radio promotions, text messaging and a website component."

"It's good timing for everyone to try and be me and co-host my show because that is when I will be auditioning to be Oprah," says Jerry Springer.

"Being Jerry for a day has to be one of the toughest jobs to fill in television. What better fans to tackle the challenge than fans of the toughest sport on dirt," says PBR COO Sean Gleason.

The "Be Jerry For A Day" contest team will travel to PBR events around the country including stops in New York, Phoenix, Dallas, Tulsa and Kansas City and also visit other cities including Los Angeles, Detroit and Cleveland. At select events, fans will also have a chance to meet Jerry and the show's famed "The Jerry Springer Show" Director of Security, Steve Wilkos.

(Rich Heldenfels' note: On Monday afternoon, A Springer publicist said there's not a date yet for the Cleveland audition.)

Five finalists will be flown to Chicago in September, where they will tape their final audition in front of a live studio audience, which will air on "The Jerry Springer Show" during the week of October 24. America can vote for their favorite finalist on the 'Jerry Springer Show' website (www.jerryspringertv.com) and/or by text message. The lucky winner will get to spend the day with Jerry and co-host an episode of "The Jerry Springer Show."
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Viewers and fans of the show unable to attend local auditions may also submit audition tapes directly to "The Jerry Springer Show" for their chance to win. More information on contest rules, audition details, locations and PBR events are available online at www.jerryspringertv.com or www.pbrnow.com.

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