Wednesday, June 15, 2005

Where there's pro football, there's Madden

When NBC made a deal for prime-time football last April, I asked in a posting here: ''How long, do you suppose, before John Madden makes a deal with NBC?''
The answer, it turns out, is ''Not long.''
The following is from an NBC announcement today:
John Madden, the most honored NFL broadcaster of all time, will join NBC Sports as the game analyst for the inaugural 2006 season of "NBC's Sunday Night Football." The announcement of Madden's six-year deal with NBC was made today by Dick Ebersol, Chairman, NBC Universal Sports & Olympics. Madden, who has won an unprecedented 14 Emmy Awards for Outstanding Sports Analyst/Personality, is renowned by football fans nationwide for his ability to analyze the details of the game with wit, candor and an inimitable style. Madden will join "NBC's Sunday Night Football" with over 25 years of broadcasting experience, most recently as the game analyst with ABC's Monday Night Football, where he will broadcast this upcoming season including Super Bowl XXL in Detroit, Mich.
"John Madden is the best analyst in the history of the National Football League and, in my opinion, the best analyst of any kind in sports television history," said Ebersol. "John is much more than a football legend, he's an American icon. He is the only sports television talent who resonates across all ages - kids grow up today playing his video game and watching him on TV, as their fathers grew up watching him on NFL sidelines every Sunday as the head coach with the best winning percentage in league history. We are extraordinarily proud to have him join 'NBC's Sunday Night Football.'
"Madden said: "I have been doing this a long time and when I went to ABC to do 'Monday Night Football,' I thought I would finish my career there. But when the NFL did this new television deal, I looked at 'NBC's Sunday Night Football' package, and I thought this really fits me well. I also look forward to the opportunity of working with Dick Ebersol."
(end NBC excerpt)
That reference to ''Super Bowl XXL,'' by the way, is straight from NBC. The correct number of the next Super Bowl is XL, or 40. Whoever put XXL may have been thinking of Madden's shirt size instead.

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